arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadfacebookgplus instagram linkedinmailmenuphoneplaysearchsharespinnertwitteryoutube

IAB Italy Ad Blocking White Paper

IAB UK Reveals Latest Ad Blocking Behaviour 1

The first and foremost objective of this white paper is to provide a defined framework of this growing phenomenon in order to understand the size and the impact it has on the Italian market; the second objective is to promote a culture of attention for the end user and ultimately support the market players to incite good behavior for the entire industry.

In Italy, 25% to 30% of the online population uses Ad Blocker causing heavy revenue losses to all market players: IAB Italy through this white paper wants to help end users understand that the value of chain of online advertising, managed and delivered in a proper and noninvasive way by market players.

“We strongly believe that the key to addressing the phenomenon of Ad Blocking – and to encourage the growth of the entire industry – is to put the user at the center of every strategic decision,”  said Carlo Noseda , President of IAB Italy . “this is why our association is committed to building a virtuous path that allows, thanks to “good online advertising, ” the growth id content, quality services, and added value, which will ensure mutual satisfaction.”

Download the paper (in Italian)

Get the latest from IAB in your inbox

Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!