David Lacombled was elected to a second term as President of IAB France. The key points of the mandate will be:
- The quality of campaigns to revive consumer confidence
- Recommendations of good practices on the use of data
- The new indicators of digital advertising
- The advertising market on mobile, video, native advertising, and IoT
David Lacombled stated, “IAB France must strengthen its leadership to continue to educate the market and promote the values of digital. Responsibility. At the time when digital is on track to become the first media in terms of advertising investment.”
Board of directors (as of April 5, 2016)
Elected for a term of two years, the new Board of Directors consists of:
- Chairman: David Lacombled, Orange
- Vice President: Valérie Chavanne, Lawyer
- Vice President: Richard Strul, RESONEO
- Treasurer: Amaury Delloye, interactive Nano
Read the Press Release (in French)