IAB Australia launches the “Mobile Location Data Handbook” as a handy resource to simplify location data, help understand all aspects of this important field and inspire the industry to make the most of this digital magic. Produced by the IAB Australia Mobile Advertising Council, it breaks down mobile location into easy to understand segments, including a section on the questions you should be asking potential partners before employing location data in your campaigns.
Included in the book:
- What is mobile location?
- Role of mobile location
- Planning location-based campaigns
- Location beyond marketing
- 12 questions every buyer should ask about location data
- Reporting and insights
- Location case study