Bill Increases Consumer Protections While Preserving Public Access to Free Online Content and Services
NEW YORK, NY (May 22, 2007) – The Interactive Advertising Bureau, the leading trade association for the interactive media industry, today applauded the U.S. House of Representatives for approving H.R. 1525, the Internet Spyware Prevention Act of 2007 (I-SPY Act), designed to protect consumers while preserving their access to information and entertainment on the Internet.
“We commend the House for its leadership in passing targeted, effective spyware legislation,” said Randall Rothenberg, President and CEO of the IAB. “This is a strong message to individuals and organizations who attempt to steal consumers’ sensitive information for illegitimate gain and serves as further assurance that those who seek to defraud consumers will suffer the consequences.”
The IAB and its members were instrumental in providing support and direction throughout the legislative process. This legislation would help make the Internet a safer place by combating malicious spyware and identifying and prohibiting specific bad acts, such as intentionally defrauding consumers. The I-SPY Act appropriately targets illegitimate conduct and will provide government entities with the necessary tools and resources to enforce the law.
“Today the House took a major step towards continuing to make the Internet a safe and secure medium for businesses and consumers alike. We look forward to working with the Senate to enact a strong, sensible Federal anti-spyware law,” added Mr. Rothenberg.
The IAB has urged Congress to protect consumers access to free online information and entertainment. The IAB and the interactive advertising industry are committed to protecting the availability of free content online for consumers and delivering to them the richest, most relevant Internet experience.
As digital media consumption grows, the industry will continue to be proactive in its outreach to consumers, and be steadfastly devoted to protecting their privacy, while delivering new, innovative services that improve their lives.
About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 300 leading interactive companies that are actively engaged in, and support the sale of Interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields Interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.
IAB Media Contact:
Marla Nitke
Director, Marketing Communications
