New York, NY – May 15, 2003 Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, announced the addition of sixteen new companies to its membership roster. Of the new members, seven are new general members and nine are new associate members. IAB member companies account for over seventy-five percent of the ad revenue generated via interactive advertising in the United States. Since January 2003, the IAB has added twenty-two new General Members and twenty-seven new Associate Members.
New General Members include: Bellsouth, Crain’s Modern Heathcare, LA Opinion Digital, Open Source Development Network (OSDN), Travelzoo Inc., UGO Networks, Inc. and WebMD. The general member category represents online publishers – companies that are actively engaged in the sale of interactive advertising.
New Associate Members include: Accipter, USWeb, Commission Junction, Did-it.com, Euro RSCG MVBMS Partners, Fusebox, Oddcast, Point·Roll and Mediaplex, Inc. Associate members represent the perspective of companies that support the interactive advertising industry (for instance interactive or digital marketing companies) and are eligible to join any of IAB’s sixteen committees.
“IAB membership entitles company leaders to help steer the direction of Association work and have a hand in driving key initiatives for the benefit of the industry. We’re so pleased to welcome this exemplary group to the IAB and look forward to their own individual contributions during this pivotal time,” said Greg Stuart, President and CEO, IAB.
IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading interactive advertising association and represents companies responsible for selling over 75% of online advertising in the United States, including; AOL, CNET, MSN, Overture Services, Walt Disney Internet Group, Yahoo, and over 100 others. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in, and support the sale of interactive advertising. For more information please visit the IAB web site at www.iab.net.