NEW YORK, NY (September 23, 2004) Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, announced the addition of twenty-five new companies to its membership roster, including Sina Corporation, China’s largest Internet portal. Of the new members, eight are new general members and seventeen are new associate members. IAB member companies account for over eighty-six percent of the ad revenue generated via interactive advertising in the United States.
New General Members include: Car Domain Network, Kaboose, Inc, Bolt, Marchex, Reed Business, Sina Corporation, SpecificMEDIA, Inc., and Uproar. The general member category represents companies that are actively engaged in the sale of interactive advertising.
New Associate Members include: Adinterax.com, BlueLithium, ContextWeb, Inc., DAC Group, DoubleFusion, IndustryBrains, Inc., Innovation Ads, Leapfrog Online, LinkShare Corporation, Millward Brown, Inc., Nurun, Inc., Organic, Inc., Publicis Dialog, Rhino Internet Solutions, Sage Metrics Corp., Vertical Response and Webclients.net. Associate members represent the perspective of companies that support the interactive advertising industry (for instance interactive or digital marketing companies.)
“We’re excited to welcome this diverse group of companies as IAB members,” said Greg Stuart, President and CEO, IAB. “As IAB membership grows so does our ability to implement new initiatives and programs that benefit all companies operating in the interactive advertising industry.”
About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB) represents the leading companies in the interactive space. Membership includes companies that are actively engaged in, and support the sale of interactive advertising in addition to being responsible for selling over 86% of online advertising in the United States. IAB members include AOL, CNET Networks, DoubleClick, Forbes.net, MSN, Google, Overture, The Walt Disney Internet Group, Yahoo! and over 180 others. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information on the IAB please visit www.iab.net.
Contact:
Emily Kutner – IAB