First-Time Presenters include The New York Times and ViacomCBS; Record Attendance Expected
With a new digital format and 10 first-time presenters, including The New York Times and ViacomCBS, the 2020 IAB Podcast Upfront is drawing a record number of participants. Registered attendance for the event, taking place September 9th through September 11th, is up more than 400%.
Boasting the biggest names in the industry and covering the podcasting spectrum, IAB Podcast Upfront will feature presentations from major players across a number of categories including music, comedy, entertainment, news, sports, and lifestyle. In addition to three days of presentations from 21 content partners, the program also includes insight sessions from AdsWizz and Podsights.
“The streaming format for IAB Podcast Upfront has garnered record-level industry participation,” said Zoe Soon, VP, Consumer Experience Center of Excellence. “This is not only due to the flexibility of the event, but also the increased demand and popularity of podcasting.”
both part of Entercom’s podcast network
* Indicates insights presentation
Custom-designed for advertisers and media buyers to preview the latest podcast programming, the 2020 IAB Podcast Upfront is expected to be a star-studded showcase. Presenters include Rob Lowe and Oprah Winfrey (Stitcher), Will Ferrell (iHeartRadio), Dax Shepard and Brie Larsen (PMM), Andy Cohen and Al Franken (ART 19), Scott Van Pelt and Nate Silver (ESPN), Sean Rameswaram (Vox Media Podcast Network), George The Poet (Acast featuring BBC), Michael Barbaro, Sarah Koenig, Kara Swisher, and more (The New York Times), Charli & Dixie D’Amelio and Kevin Durant (Cadence13 and Pineapple Street Studios, both part of Entercom’s podcast network), Sanjay Gupta and Lala Kent (WarnerMedia Podcast Network), Malcolm Gladwell and Jacob Weisberg (Pushkin Industries), Karen Kilgariff and Georgia Hardstark (Stitcher), BJ Armstrong and Scott Galloway (Westwood One). Expect additional IAB Podcast Upfront presenters to be revealed over the coming weeks.
“Our industry has focused a lot of attention on the explosion of streaming and Connected TV, but there’s another explosion happening at the same time, and that’s streaming audio. Before the pandemic, we had been seeing healthy year-on-year growth, but today streaming audio has surpassed 50% of overall audio consumption,” said David Cohen, President IAB. “Additionally, the total podcast audience is growing at a compound average growth rate of 20%, and represents a nearly $1BB marketplace. Consumers are listening, and so are brands and agencies.”
Request your pass to this invitation-only event, the only dedicated marketplace featuring the biggest stars in podcasting.
For more information about IAB and to keep updated on IAB Podcast Upfront please visit iab.com/podcastupfront
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.