On August 14, 2018, Brazil passed a new law regulating the protection of personal information. The new law represents a significant departure from Brazil’s previous data protection regime and includes many provisions similar to the EU GDPR. And as the 5th most populated country and the 6th largest advertising market in the world, this law has important implications for the global advertising marketplace.
IAB Brazil has made available a webinar recording addressing the key changes to the law and highlighting how companies in the digital advertising industry can begin to come into compliance. Lead by Renato Leite Monteiro, Partner at Baptista Luz Advogados and Head of the Privacy and Data Protection Practice, the webinar provides up-to-date information on the key implications for your company.