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European Companies Need a Multi-Screen Video Strategy to Reach Global Audiences, New Report from YuMe

IAB Global Network 3

Yume Inc. released “The Liquid Media Marketplace: The Path for European Companies Toward Multi-Screen Video Globalization.” The paper, published in collaboration with dmexco, the global business and innovation platform of the digital economy, and  IAB, identifies best practices to reach a liquid audience across platforms, screens and continents and offers directional guidance for European companies on how to optimally leverage multi-screen digital video for global audiences.

Read the Yume press release

The Liquid Media Marketplace: The Path for European Companies Toward Multi-Screen Video Globalization