IAB and DMA are launching a new study on the Data Centric Organization with the Winterberry Group. This marks the first time DMA and IAB will collaborate on a major piece of research.
There are 5 supporting sponsorship slots available for IAB companies. Join Data Center of Excellence Board companies Acxiom, comScore, Conversant, Experian, GfK, Integral Ad Science, Liveintent, MediaMath Nielsen, Oracle Data Cloud and The Weather Company in the support of this important research.
For more information, please reach out to Patrick Dolan by Friday, May 13, for a chance to look at the survey questions before they are locked down. This study will be promoted by both organizations late summer and early fall.
The Data‐Centric Organization: Transforming for the Next Generation of Audience Marketing