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IAB Ireland PwC Online Adspend Study

 1

The IAB Ireland PwC Online Adspend Study for H1 2016 (January to June) sees very strong growth of 33% with ad revenues of 216m compared to 162m in H1 2015. Mobile Adspend has overtaken desktop for the first time with 67% growth and a spend of 108.5m.

IAB Ireland PwC Online Adspend Study