Rising Stars Ads and Brand Equity

Top 5 Trends in Digital Out of Home 3

January 2015 | The research done to date on the IAB Display Rising Star Ad units shows increased ad interaction behaviors, indicating higher degrees of attention and involvement than the Legacy Universal Ad Package (UAP) Ads. However, the question remained whether the IAB Display Rising Star Ads are more effective than the Legacy UAP Ads in brand building.

This report will assess the effectiveness of IAB Display Rising Star Ads in brand building and the role of interactivity of IAB Display Rising Star Ads on brand building.

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Rising Stars Brand Effectiveness Presentation

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