With mothers across the country helping their children readjust to life in the classroom, the IAB and Meredith’s Parents Network announced exclusive new findings from their “Moms Go Back-To-School with Mobile” survey of moms with school-age children. The results point to the opportunity for marketers to leverage mobile wisely and reach this coveted audience by helping moms navigate this chaotic time of year.
Findings include:
- Moms – whether smartphone users or not -- are stressed during back-to-school
- 70% of moms with smartphones vs. 66% without smartphones said they are as stressed or more stressed this year relative to last year.
- 85% of moms with a smartphone agreed that their device makes this time of year . . .
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