Maximizing the Mobile Opportunity: Users are more likely to interact with and recall Mobile Rising Stars ads. This research study compared IAB Mobile Rising Star ad formats to standard mobile banner ads on mobile devices in order to examine the impact of ad interaction on branding, ad receptivity and the ad experience. Mobile advertising revenue soared to $3 billion in the 1st half 2013, a record triple digit growth (+145%) versus same period last year.
This report answers:
- How do user-initiated IAB Mobile Rising Star ads compare to standard banner ads for campaign performance?
- What impact does interaction have on branding results?
- How can brands build memorable mobile experiences and consumer connections across devices?
The goal . . .
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