Mid Year 2016 Consumer Usage Digital Trend report

IAB Digital Video Trends: 2013-2014

The Mid Year 2016 IAB Consumer Usage Digital Trend Report looks at consumer usage patterns of desktop and mobile sites, apps and videos over the first half of 2016 and in comparison to a year ago. As of June 2016, two-thirds of all time spent online was spent on a mobile device.

Mid Year 2016 Consumer Usage Digital Trend Report