The Mid Year 2016 IAB Consumer Usage Digital Trend Report looks at consumer usage patterns of desktop and mobile sites, apps and videos over the first half of 2016 and in comparison to a year ago. As of June 2016, two-thirds of all time spent online was spent on a mobile device.
Highlights include:
- 258 Million Americans Accessed the Internet via Computer or Mobile Device in June, Spending 1.5 Trillion Minutes Online
- Overall Digital Ad Revenue from Jan. to Jun. 2016 is $32.7 Billion, Up 19% from the Same Timeframe a Year Ago
- The Number of Internet Users Across Computers, Smartphones and Tablets Has Grown Slightly by 1% and the Amount of Time Spent Online Has . . .
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