Media Multitaskers and Purchase Influence

Media Multitaskers and Purchase Influence 2

IAB conducted a custom analysis of syndicated Prosper Insight data to look at consumer and media behaviors of ‘Media Multitaskers,’ or those who regularly go online while watching TV as compared to the general Adult 18 and over population in the U.S. Regularly is defined as “routinely, as a set pattern; occasionally means no set pattern, as mood suits.”

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