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IAB InsightCenter™

UK digital display advertising revenues rise 27.5% despite challenges from ad blocking.  Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015 – up 13.4% year-on-year – according to the latest IABUK Digital Adspend report 1

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What is the IAB InsightCenter?
We’ve developed this tool in conjunction with Prosper Insights in order to give IAB members access to additional research data from the Media Behaviors & Influence study, which is a semi-annual survey of over 19,000 consumers. This data delivers information on where . . .

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