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2014 IAB State of The Mobile World Report

IAB Research: Mobile Video Usage, A Global Perspective 1

The 2014 State of the Mobile World Report includes IABs from 30 countries around the world—more than double our previous editions. Where IAB's Global Mobile Ad Revenue study provides the cold-hard-cash point of view on the mobile regionally and globally, State of the Mobile World offers a more nuanced, qualitative picture.

The participation of more and more IAB’s in our anthology project underscores how important mobile is becoming across national and regional divides.  But beyond overall growth, mobile is very diverse from country to country, and depends on whether the dominant mobile technologies are feature phones or smartphones, and slower data speeds or mobile broadband.

Common themes include:

  • Marketers are playing catch-up.  Whatever the state of mobile . . .

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