IAB Mobile Programmatic Playbook

IAB Releases Mobile Programmatic Playbook 2

The Mobile Programmatic Playbook is the first IAB programmatic document which is mobile-specific in nature, covering all aspects of the mobile programmatic landscape. This piece is intended as an introduction to mobile programmatic buying and refers to other relevant documents where useful.

The main focus for this paper is to bring particular attention to areas where programmatic buying in mobile environments differs from other programmatic environments (such as desktop, etc.).

Download the comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers

Read the blog post by IAB Co-Chair Rob Kramer, OpenX