IAB Interactive Advertising Outlook 2014

The ‘IAB Interactive Advertising Outlook 2014’ was presented at the JPM Advertising & Marketing Summit to give an overview of current media usage and ad revenue trends of digital, video and mobile along with a peek into future trends like beacons, connected TV, digital everywhere and the data that will power them.

About IAB: The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with . . .