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IAB Digital Usage Trend Report 2014

This IAB digital and mobile usage trend report is a comprehensive overview of key trends, category growth, shifts in rank and stand out sites among digital (computer only), digital video and mobile sites. Top players are ranked in each format, category and demo along with highlights of growth trends over the year.

Highlights include:

  • By the end of 2013, more time was spent access the internet on mobile devices than on computers
  • Mobile devices and computers have very different internet uses: mobile is preferred for social networking apps, gaming, photos, and radio while computers are preferred for accessing portals, business, and entertainment sites among others
  • 2013 saw an explosion of video streaming and triple digital video ad streaming growth . . .

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