The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology revealed today their global figures for mobile advertising revenue which soared a massive 92 percent to $19.3bn (€14.6bn) in 2013 from $10.1bn (€7.6bn) in 2012, confirming the adoption of mobile as an essential element of the marketer’s toolkit.
The share by region of the global figure of $19.3m (€14.6m) for 2013 is:
- North America: 41.9% ($8,100m / €6,099m)
- Asia-Pacific: 38.9% ($7,525m / €5,666m)
- Europe: 17.3% ($3,346m / €2,519m)
- Middle East & Africa: 1.2% ($225m / €170m)
- Latin America: 0 . . .
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