IAB research reveals that, in contrast to the most recent wave of high-valuation startups, direct brands are focusing on profitability and customer satisfaction ahead of market share. In fact, 90 percent of DTC brands report that they are already profitable.
The findings indicate that the vast majority of disruptor brands are building institutions to last, with only 15 percent citing that being acquired is a long-term goal. The number one long-term goal? Going global (34%). Today, 78 percent of their sales can be attributed to the U.S.
Other key takeaways from the study include:
- Incumbent brands are . . .
You must be an IAB Member to continue reading.
To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.Log In or Create Account
If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.
Contact [email protected] with press inquiries.