Fashion on Phones

Mobile Readiness of the Women’s Wear Daily Top 100 Brands
With the majority of US internet traffic coming from mobile devices, it’s increasingly imperative that all companies ensure their digital presence looks good and functions well on smartphones as well as PCs.
Fashion on Phones: Doing mobile right will help drive sales both on smartphones and in stores
In July 2014, IAB’s Mobile Marketing Center of Excellence conducted an audit of the mobile readiness of Women’s Wear Daily’s (WWD) official list of the “Top 100 Fashion Brands.”  This study found that a fifth (20%) of the brands on the list lacked a mobile-optimized web site.

As a part of this study, the IAB also looked at whether or not . . .