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Digital Out-Of-Home (DOOH) Case Studies Collection

IAB Brands & Services to Watch

Increasing web traffic and registration for a theme park

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Increasing web traffic and registration for a theme park


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Driving store visits for a retail denim brand

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Driving store visits for a retail denim brand


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Creating awareness of a leading technology brand's Summit to increase attendance

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Creating awareness of a leading technology brand's Summit to increase attendance


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Increasing brand awareness of allergy medication with real-time pollen counts on digital signage

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Increasing brand awareness of allergy medication with real-time pollen counts on digital signage


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Increasing ticket sales among tourist groups visiting NYC

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Increasing ticket sales among tourist groups visiting NYC


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Generating buzz and tune-in for the premier of a new drama for visitors at an airport

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Generating buzz and tune-in for the premier of a new drama for visitors at an airport


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Developing a campaign to send e-postcards and share on social media

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Developing a campaign to send e-postcards and share on social media


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Increasing station visits and promoting a premium fuel to customers

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Increasing station visits and promoting a premium fuel to customers


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Social amplification of an entertainment/music business

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Social amplification of an entertainment/music business


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Promoting the airline's new credit card as well as impulse trip planning What are you waiting for?

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Promoting the airline's new credit card as well as impulse trip planning What are you waiting for?


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