By the end of 2016, 257M users accessed the internet monthly and spent 1.5 trillion minutes online via computers or mobile devices on websites or apps. As a result, digital ad revenue grew 22% over the year to $72.5B in 2016. Over two-thirds of time spent online (69%) was on a mobile device and over half (51%) of digital ad dollars spent in mobile. While most consumers (78%) use both desktop and mobile to access the internet, those who only use a computer (10%) skew older and those who only use a mobile device (12%) skew younger. This report offers insights on consumer usage, ad revenue and purchase influence in video, audio, news and social media on desktop, mobile web and apps . . .
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