Digital Marketing & Media Foundations Study Guide

 
INTRODUCTION
Individuals working in Digital Advertising, work closely with advertisers and agencies throughout the life of an advertising campaign. From forecasting inventory and reviewing insertion orders, to trafficking campaigns and monitoring delivery, a professional working in digital advertising can take on many roles such as: proposal entry, quality assurance, logging traffic, pulling campaign reports, monitoring campaign performance, and providing optimization recommendations.

This IAB Digital Marketing & Media Foundations Certification (DMMFC) is an entry-level industry credential for professionals new to the digital advertising industry. Individuals who earn the certification have demonstrated their knowledge and competency of digital advertising with capabilities in digital ad operations, sales, marketing, media planning, and data analytics. Individuals meeting eligibility requirements must pass a multiple-choice exam to qualify for . . .