More than 200 sellers shared current insights and their future predictions on the impact of the Coronavirus pandemic on advertising revenue. They give perspectives on what sellers find most challenging to their operations and what they want buyers to know.
- 98% of sell-side respondents say they are expecting a decrease in revenue in 2020, and 69% of those have/are already reforecasting.
- The coronavirus crisis has driven massive growth in news consumption, but publishers are unable to monetize it—news publishers are twice as likely to be blacklisted vs. others.
- Both buy- and sell-sides expect the greatest impact on media spend and revenue in the immediate term (Mar-Jun) with Digital faring better than Traditional media