Brands to Assign Bigger Budgets Towards Content Marketing on Digital Video, According to IAB and DigitasLBi Research

Mobile and Sports Ticketing: Hitting a Home Run 2

Content marketing that leverages digital video is seen as one of the best storytelling mediums by marketers and is garnering bigger, standalone budgets accordingly, yet these same brand advertising executives are challenged

with justifying its ROI, according to a qualitative study— “Content Revelations”— from DigitasLBi and IAB, and conducted by Advertiser Perceptions.

“Content Revelations” is a research supplement to a quantitative report, “Digital Content NewFronts: Digital Video Spend Study”, released on Monday, April 27, 2015, by IAB.

Read the press release from DigitasLBI