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IAB Ad Effectiveness Study

This was created by popular demand by the IAB Research Council and publishers with the express intent of sharing knowledge and tools with publishers, agencies and vendors. The purpose of the IAB Ad Effectiveness Study section is to improve the quality and streamline the implementation of Ad Effectiveness Studies across the digital advertising ecosystem.

Below, you will find a downloadable Publisher Spec, Publisher Submission Form and Best Practices Checklist which will help you to smoothly conduct Ad Effectiveness Studies. Also available for download are the IAB’s two whitepapers on best practices for improving Ad Effectiveness Studies, along with a brief executive summary of the whitepapers for further understanding of the underlying problems with such studies that precipitated this work.

Publisher Specs for Ad . . .

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