B2B Account-Based Marketing Playbook

B2B Account-Based Marketing Playbook 13

How to Identify Audiences Effectively and Execute ABM Strategies in the Digital Marketplace
This Playbook is designed to help B2B marketers understand the necessity of having a digital approach in order to jump start and optimize ABM, understand how to identify audiences effectively and execute ABM in the digital marketplace with the goal of continued adoption. With the right information and appropriate tools, ABM can be effective for B2B marketers looking to gain quality leads, loyal customers and growth their businesses.
Mission and Contributors
The mission of the IAB Account-Based Marketing Working Group is to educate the marketplace and address challenges B2B marketers and their agencies face when adopting Account-Based Marketing as a strategic approach. This working group will provide guidance that can . . .


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