Dive deeper into this report with Inside the 2025 Outlook Study: The Macroeconomics That Are Shaping Ad Spend live on LinkedIn on October 21 at 12:30 PM ET:
The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad spend, opportunities, and challenges for 2025. It provides revised market- and channel-level forecasts for 2025, plus insights into how buyers expect the imposed/proposed tariffs to affect ad spend.
These findings highlight shifting priorities and strategies, and are surfaced to help the . . .
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