During the 2018 IAB Annual Leadership Meeting in Palm Desert, California, 75 industry leaders from 26 countries joined the International Breakfast on Tuesday, February 13, to discuss the global challenges faced by an increasingly interconnected industry.
The event began with opening remarks from Randall Rothenberg, CEO, IAB and Dave Grimaldi, Executive Vice President, Public Policy, who welcomed the attendees, provided an overview the scope and scale of the IAB Global Network, and set the stage for the discussion to come. The event then kicked off with presentations from three new international IAB’s: IAB Hong Kong, IAB Ukraine, and IAB Gulf Cooperation Council (GCC).
Cecilia Chan, CEO, IAB Hong Kong, provided an overview of the Hong Kong marketplace, describing the high connectivity rates that make . . .
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