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2017 Full-Year Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled $88.0 billion for the full year (“FY”) of 2017, with Q4 2017 accounting for approximately $26.1 billion and Q3 2017 accounting for approximately $21.8 billion. Revenues for FY 2017 increased 21.4% over FY 2016.

Fourth quarter revenues exhibit strong growth in FY 2017. Internet advertising revenues in the United States totaled $26.1 billion in the fourth quarter of 2017, an increase of 20.0% from the 2017 third quarter total of $21.8 billion and an increase of 20.8% from the 2016 fourth quarter total of $21.6 billion.

The shift to mobile continues. Advertising revenues delivered on mobile devices totaled $49.9 billion in FY 2017, a 36.2 . . .

 

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