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2016 Half-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled $32.7 billion for the first six months of 2016, with Q1 2016 accounting for approximately $15.8 billion and Q2 2016 accounting for approximately $16.9 billion. Revenues for the first six months of 2016 increased 19.1% over the first six months of 2015.

Highlights include:

  • Revenues increase 19.1% in HY 2016 — Internet advertising revenues in the United States totaled $16.9 billion in the second quarter of 2016, an increase of 6.6% from the 2016 first-quarter total of $15.8 billion and an increase of 18.1% from the 2015 second-quarter total of $14.3 billion. Year-to-date revenues through June 2016 totaled $32.7 billion . . .

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