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Dispatch from Australia: Forging Direct Relationships with a Mass Audience
Nicole Sheffield, CEO, NewsLifeMedia, owned by News Corp Australia, oversees digital and print operations for media properties that play a major role in the lives of Australians. The properties include: Vogue Australia and GQ Australia; News.com.au, which reaches six million people each month; and those that delve deep into verticals such as food, health, and parenting. All together, NewsLifeMedia content is accessed by 7.7 million people each month, representing 43 percent of Australians aged fifteen and older.

Sheffield shares with IAB how she develops direct relationships with audiences, the digital trends she sees on the rise, and her . . .

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