Expert Commentary from 24 Top Digital Global Leaders
In Argentina, football is a passion, and even more so when talking about the sport’s main idol. With this in mind, Pepsi was able to capture perfect insight built from the wonder and awe that makes us watch the best player in the world. This, plus the power of social networks, generated a campaign with real action, a viral campaign that made a great impact in the press as well.
Mariano Dorfman, Vice President, Creativo, IcolicChina has always been a market where social networking communications are thriving. With consumer habits shifting from 'basic living requirements' to 'personalization,' it’s quite effective to influence consumers with celebrities. Scandal Shave seamlessly integrates celebrity, entertainment, product benefit and SNS . . .
Claim your free account to continue reading. |