Lessons Learned From Around the World
Three Perspectives on Emerging Trends
The Agency: The Importance of Diversity of the Latin American Market
...don't try to reach everyone. You need to figure out which markets make sense for you to go into first.Q: What are some characteristics of the Latin American marketplace, specifically Brazil, that marketers must know in order to succeed there?
Latin America is definitely a more homogeneous region when compared to Europe or Southeast Asia. But sometimes people make the mistake of thinking of it as one country. The countries do all share a language, pretty much, with the exception of Portuguese in Brazil, but there are differences in and even within the countries themselves. In terms of marketing . . .
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