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2012 Half-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled $17.0 billion for the first six months of 2012, with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 totaling approximately $8.7 billion. Revenues for the first six months of 2012 increased 14% over the first six months of 2011.

Highlights include:

  • Revenues increase 14% in HY 2012 — Internet advertising revenues in the United States totaled $8.7 billion in the second-quarter of 2012, an increase of 5% from the 2012 first-quarter total of $8.3 billion and an increase of 14% from the 2011 second-quarter total of $7.7 billion. Year-to-date revenues through June 2012 totaled $17.0 billion, up 14% from the $14 . . .

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