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2011 Half-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled $14.9 billion for the first six months of 2011, with Q1 2011 accounting for approximately $7.3 billion and Q2 2011 totaling approximately $7.7 billion. Internet advertising revenues for the first six months of 2011 increased 23% over 2010.

Findings include:

  • Revenues increase 23% in HY 2011 — Internet advertising revenues in the United States totaled $7.68 billion in the second quarter of 2011, an increase of 6% from the 2011 first-quarter total of $7.26 billion and an increase of 24% from the 2010 second-quarter total of $6.19 billion. Year-to-date Internet advertising revenues through June 2011 totaled $14.9 billion, up 23% from the $12.1 . . .

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