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2007 Half-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled nearly $10 billion for the first six months of 2007, with Q1 accounting for approximately $4.9 billion and Q2 totaling approximately $5.1 billion. Internet advertising revenues for the first six months of 2007 increased 26.4 percent from the same period in 2006.

  • Revenues Continue to Post Record Results—Internet advertising revenue in the U.S. totaled just under $5.1 billion in the second quarter of 2007, an increase of 4.0 percent from the 2007 first-quarter total of $4.9 billion, and 25.4 percent from the 2006 second-quarter total of $4.06 billion. Year-to-date Internet advertising revenues through June 2007 totaled nearly $10 billion, up . . .

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