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2007 Full-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled $21.2 billion for the full year 2007, with Q3 accounting for $5.3 billion and Q4 totaling $5.9 billion. Internet advertising revenues for the full year of 2007 increased 26 percent over 2006.

Highlights include:

  • For the fourth consecutive year, revenues post record results—Total revenues for the 2007 fourth quarter ($5.9 billion) increased 13 percent from the 2007 third-quarter total of $5.3 billion, and 24 percent from the 2006 fourth-quarter total of $4.8 billion. Full year 2007 Internet advertising revenues totaled $21.2 billion, up 26 percent versus full year 2006 revenues of $16.9 billion.
  • Consumer Advertisers lead spending—Consumer-related advertisers accounted . . .

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