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2005 Half-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled nearly $5.8 billion for the first six months of 2005, with Q1 accounting for $2.80 billion and Q2 totaling $2.99 billion. Internet advertising revenues for the first six months of 2005 increased 25.8 percent from the same period in 2004.

Highlights include:

  • Revenues Continue to Climb – Internet advertising revenue in the U.S. totaled $2.99 billion in the second quarter of 2005, marking the ninth quarterly revenue increase out of the last 10 quarters. Total revenues for the 2005 second quarter increased 6.6 percent from the 2005 first quarter total of $2.80 billion, and 26 percent from the 2004 second-quarter total of $2.37 billion. Year . . .

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