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2003 Half-Year IAB Internet Ad Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled nearly $3.3 billion for the first six months of 2003, with Q1 accounting for $1.63 billion and Q2 totaling $1.66 billion. Internet advertising revenues for the first six months of 2003 increased 10.5 percent from the same period in 2002.

Highlights include:

  • Revenues Show Continued Strength – Internet advertising revenue in the U.S. totaled $1.66 billion in the second quarter of 2003, marking the third consecutive quarterly revenue increase. Total revenues for the 2003 second quarter increased 1.7 percent from the 2003 first-quarter total of $1.63 billion, and 13.9 percent from the 2002 second-quarter total of $1.46 billion. Year-to-date Internet advertising . . .

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