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2003 Full-Year IAB Internet Advertising Revenue Report

Internet advertising revenue in the U.S. totaled nearly $2.2 billion in the fourth quarter of 2003, up more than 38 percent from the same period in 2002. Internet advertising for all of 2003 totaled just under $7.3 billion, up nearly 21 percent from the 2002 total of $6.0 billion, and marked the first year-over-year annual increase since 2000. Revenues for the fourth-quarter of 2003 also experienced a healthy sequential increase of nearly 22 percent over the third quarter.

Highlights include:

  • Revenues Rise Sharply – Internet advertising revenue in the U.S. totaled nearly $2.2 billion in the fourth quarter of 2003, up more than 38 percent from the same period in 2002. Internet advertising for all . . .

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