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2002 Full-Year IAB Internet Advertising Revenue Report

Internet advertising revenue in the U.S. totaled nearly $1.6 billion in the fourth quarter of 2002, up from the previous fourth-quarter estimate of $1.5 billion.

About IAB: The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and . . .

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