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2001 Q3 IAB Internet Advertising Revenue Report

Internet advertising in the United States totaled $1.79 billion for the third quarter of 2001 and $5.55 billion for the first nine months of 2001. Internet advertising revenues declined 9.8% from the third quarter in 2000 and 8.4% from the first nine months in 2000, reflecting a decline in the overall advertising market in the first nine months of the year due to the softening of the economy.

Highlights include:

  • Revenues Decline – Internet advertising in the United States totaled $1.79 billion for the third quarter of 2001 and $5.55 billion for the first nine months of 2001. Internet advertising revenues declined 9.8% from the third quarter in 2000 and 8.4% from the first nine months . . .

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