Internet advertising revenues (“revenues”) in the United States totaled $3.76 billion for the first two quarters of 2001, with Q1 accounting for $1.893 billion and Q2 coming in at $1.868 billion. Internet advertising revenues for the first six months of 2001 declined 7.8 percent from the same period in 2000.
Highlights include:
- Revenues Decline – revenues totaled slightly under $3.8 billion for the first six months of 2001, a nearly 8 percent decrease over the first six months of 2000. This compares to a decline of nearly 6 percent for total media advertising,* and was stronger than radio (down nearly 20 percent for the first six months of 2001), and spot TV (down nearly 15 percent).
- Diversification . . .
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