Internet advertising revenue in the United States totaled $1.7 billion for the fourth quarter of 2001 and $7.2 billion for the year of 2001. Internet advertising revenues declined 7.5% from the third quarter of 2001 and 23.4% from the fourth quarter of 2000, reflecting a continued decline in the overall advertising market.
Highlights include:
- Revenues Decline – Internet advertising revenue in the United States totaled $1.7 billion for the fourth quarter of 2001 and $7.2 billion for the year of 2001. Internet advertising revenues declined 7.5% from the third quarter of 2001 and 23.4% from the fourth quarter of 2000, reflecting a continued decline in the overall advertising market.
- Consumer Advertisers Continue to Lead . . .
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