Internet/online advertising revenues (revenues) surpassed the $1.0 billion quarter for the first time, totaling $1.2 billion for the third quarter of 1999, $726 million or 148 percent growth over the 1998 third-quarter total of $491 million. Revenues totaled $2.8 billion for the first nine months of 1999, more than double the same period for 1998, and averaged over $400 million per month during the third quarter of 1999. Based on historical trends, revenues are on pace to exceed $4 billion in 1999.
Highlights include:
- Revenue growth compares favorably to other industries revenues are on pace to increase nearly twenty-fold, from $267 million reported in 1996 to more than $4 billion in 1999. If Internet advertising revenues reach . . .
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